In Her Hands

This book highlights Africa’s potential as a major growth economy while addressing concerns about external exploitation. Drawing from Demi Samande’s journey as an award-winning entrepreneur, it serves as a practical guide for aspiring African entrepreneurs and responsible investors. The book combines actionable advice, success stories from entrepreneurs and creatives, and Demi’s personal experience of building a luxury furniture business in Nigeria, starting from a small flat in London. It offers a roadmap for creating sustainable businesses and inspiring the next generation of entrepreneurs, with a focus on empowering women and transforming Africa’s economy.